Charity Lotteries image

Charity Lotteries

The business was launched in July 2015 with three charities, and now has five:

Endeavour Foundation Logo
Surf Life Savers Logo
Prince of Wales Logo
Act for Kids Logo

The Australian Charity Lottery business involves the scale of a number of charity-based lotteries to the established customer base in Australia. The business has expanded to include five charities and the games have been further integrated into the website and App. Early indicators have been pleasing, prompting further expansion plans in the year ahead.

Recently, the Endeavour Foundation was added, and more charities are currently under selection. These games were selected to best complement the national games such as OzLotto and the Austalian Powerball, ensuring customers play them "as well as" the national games and not "instead of". The typical prizes are cars and homes which sit below the national lotteries whose prize values can range from $5 million to more than $100 million. In addition to the prize incentive, Charity Lotteries have a strong charity focus appealing to customers who have an interest in certain charity types.