The business was launched in July 2015 with three charities, and now has five:
The Australian Charity Lottery business involves the scale of a number of
charity-based lotteries to the established customer base in Australia. The
business has expanded to include five charities and the games have been
further integrated into the OzLotteries.com website and App. Early indicators
have been pleasing, prompting further expansion plans in the year ahead.
Recently, the Endeavour Foundation was added, and more charities are currently
under selection. These games were selected to best complement the national games
such as OzLotto and the Austalian Powerball, ensuring customers play them "as well as"
the national games and not "instead of". The typical prizes are cars and homes which
sit below the national lotteries whose prize values can range from $5 million to more
than $100 million. In addition to the prize incentive, Charity Lotteries have a strong
charity focus appealing to customers who have an interest in certain charity types.