Public Gaming International Magazine Article

Nov 8, 2013

Harnessing the Internet to Revitalize Lottery Sales at Retail

by Jumbo Interactive President, North America, Brian J. Roberts 

Lotteries around the world are all turning to the Internet and smart phones as additional sales channels. Vital to the smooth integration of these new channels is the support of retailers. Retailers are concerned that the new channels cannibalize their own sales. Fortunately, it is well-documented in lotteries that have been selling over these channels for years that the opposite is the case.