Jumbo Launches Online Scratchies

Nov 9, 2006

ASX RELEASE – Thursday 9th November 2006

The Jumbo lottery division today officially launched a range of online scratchies at www.scratchprizes.com.

Online scratch games are similar to traditional scratch games except players buy games online and use their mouse to “scratch” off panels to reveal prizes up to $100,000. “Scratch games are very popular with players and this new range of online scratch games will extend into new markets via the Internet”, said Mr Mike Veverka, CEO of Jumbo. The games are directed towards international players and are not sold to Australians who are encouraged to buy Australian lottery games at www.ozlotteries.com. International players of the new online scratchies are also promoted and encouraged to play Australian lottery games. These are the first lottery games launched by the lottery division after the 28th September announcement to branch out into its own proprietary lottery games. There are 4 games available with ticket prices ranging from $1 to $4. 1. “Gold Fever” with a first prize of $25,000 2. “Dash for Cash” with a first prize of $50,000 3. “Reach for the Stars” with a first prize of $75,000 4. “King Tuts Tomb” with a first prize of $100,000   Online Marketing Scratchprizes.com has been launched with an online marketing campaign that includes the following: 1. Email promotion to existing international players. 2. Search engine marketing and optimisation targetting international traffic via relevant industry keywords. 3. Affiliate marketing. Affiliates are 3rd party marketers that direct customer traffic to a web site for a share of tickets sold. A number of affiliates are part of the Jumboaffiliates.com network and regularly promote available products.   About Jumbo Jumbo Corporation is an IT company with a long history in online e-commerce. The company has recently formed an online lottery division that retails popular lotteries such as Saturday Lotto, Powerball and OzLotto via its flagship website at www.ozlotteries.com. The Ozlotteries.com web site was recently relaunched following extensive redevelopment (Announcement 20 October 2006). The lottery division also supports a private computer network of lottery outlets in various Pacific Islands including Fiji, Cook Islands and Norfolk Island. The Company has recently released its FY06 Financial Report with its 4th consecutive full year profit.   Expansion into Proprietary Lottery Games On 28 September 2006, Jumbo Directors announced details of a growth strategy to expand into proprietary lottery games to increase its range of games available to customers. The strategy is aimed at launching its own lottery games in addition to reselling Australian lotteries with the benefit of flexibility to tailor-make games for cultural tastes in specific international markets. Lottery Business not materially affected by US Legislation On 3 October 2006, the Company announced that its lottery division would not be materially affected by recent changes in US legislation, with US customers representing only 1.2% of total revenue. Furthermore, the international growth strategy has been specifically designed to target non-US markets.   MEDIA CONTACTS: Mike Veverka CEO, Jumbo Corporation (07) 3831 3705 Sean Whittington Field Public Relations (08) 8234 9555 (0412) 591 520   IMAGE OF SCRATCHPRIZES.COM Hi-res version available at www.jumbocorporation.com/images/scratchprizes.jpg


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