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Digital Marketing Specialist

We're seeking a Digital Marketing Specialist to join our Agile Marketing Team. You will have experience in one of our key areas (SEO, PPC, EDM, Social or Content) and are looking to expand to other areas of digital marketing. 

On completion of our in-house training, you will be responsible for undertaking a range of acquisition and retention strategies including display, paid social media, lead nurturing, EDM, SEO and content development. You will utilise a mix of creative and analytic approaches to generate innovative ideas for marketing strategy. We are looking for people who are inquisitive and always looking to improve themselves and their team. This role is perfect for someone who is looking to become a full stack digital marketer. 

Responsibilities & Duties

  • Participation in strategic planning initiatives for the Marketing team
  • Execution of approved digital marketing campaigns
  • Adhere to budgets and optimise the performance of initiatives to meet KPIs set by the business
  • Marketing campaign analysis and reporting
  • Ensuring products are promoted and marketed in a manner which is compliant with Jumbo's lottery reseller arrangements and acceptable guidelines as provided by product providers
  • Account coordination of key advertising partnerships

Competencies & Experience Required

  • Proven ability to establish and articulate a vision, set goals, develop and execute strategies, and track and measure results
  • Google Adwords
  • Facebook Ads
  • Digital Marketing experience or completed degree/certification with a focus on Marketing
  • Ability to manage multiple initiatives of varying complexity to deadlines while maintaining a reliably high standard of work output

Experience highly considered 

  • SEO tools (eg. SEMrush, Google Console etc.)
  • Photoshop and Illustrator experience
  • HTML (editing EDM creative as required)
  • Understanding of Agile/Scrum Project Management methodologies and tools (eg. JIRA)

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