Director of Marketing

About Us

Stride provides world-class lottery management services and technology to charities and non-profits across Canada.

Stride Management is part of the Jumbo Interactive Group (ASX-300 JIN): An innovative technology company that has grown remarkably over the past 25 years, from humble beginnings with a single computer to a thriving global technology business.

What sets us apart is our unwavering focus on creating possibilities. We develop cutting-edge solutions empowering our not-for-profit and charity partners to raise funds for their vital causes.

Who are we looking for?

We are seeking a hands-on and versatile Director of Marketing to lead and oversee our marketing efforts, both in driving the success of our enterprise-sized lottery clients and in promoting our own brand. This dual-focus role requires a seasoned marketing generalist with extensive experience in product marketing, digital strategy, brand management, customer engagement, and go-to-market execution. You will play a pivotal role in ensuring our clients' lotteries achieve exceptional outcomes while also elevating our company’s brand presence in the market.

As a key contributor, you'll:

1. Customer/Lottery Success:

• Lottery Product Marketing: Develop and implement robust marketing strategies tailored to each client’s lottery, ensuring their products are effectively positioned to maximize participation and revenue. This includes market research, messaging development, product launches, and ongoing promotional efforts.
  
  
• Digital Marketing for Lotteries: Lead and execute digital marketing campaigns across various channels, including SEO/SEM, social media, content marketing, and email marketing, to drive ticket sales and customer engagement. Leverage data and analytics to continuously optimize performance.
  
  
• Client Relationship Management: Work closely with clients to understand their goals, provide strategic marketing guidance, and ensure the success of their lottery programs. Serve as a trusted advisor, offering insights and solutions to enhance lottery performance.
  
  
• Agency Collaboration: Manage relationships with external marketing agencies to deliver high-quality creative assets and campaigns for client lotteries. Oversee timelines, budgets, and deliverables to meet client objectives.
  
  
• Creative and Copy Development for Lotteries: Oversee the creation of compelling marketing materials, including copywriting, design, and visual content, tailored to the unique needs of each lottery. Ensure all materials align with the client’s brand and resonate with their target audience.

1. Organizational Marketing:

• Brand Management: Develop and maintain a strong brand identity for our company across all channels. Ensure that our messaging, creative direction, and public image align with our mission and business goals.
  
  
• Corporate Digital Strategy: Lead our own digital marketing efforts, including corporate website management, social media presence, content marketing, and lead generation. Utilize digital tools and platforms to drive brand awareness and customer acquisition.
  
  
• Corporate Communications: Craft and oversee communications strategies that effectively promote our company’s services, successes, and innovations. This includes press releases, newsletters, thought leadership content, and internal communications.
• Team Leadership: Lead and mentor a marketing team responsible for both client and corporate marketing activities. Foster a collaborative environment that encourages innovation, creativity, and professional growth.
  
  
• Cross-functional Collaboration: Work closely with other departments, including Sales, Product, Lotteries and Operations, to align marketing strategies with business objectives and ensure cohesive execution across all initiatives.

We're looking for someone with:

• Bachelor’s degree in marketing, Business, or a related field; MBA or advanced degree is a plus.
• Minimum of 8-10 years of experience in marketing, with at least 5 years in a director-level role.
• Extensive experience in product marketing, digital marketing, brand management, and customer engagement, particularly within enterprise-sized B2B environments.
• Proven ability to manage marketing efforts for both client success and corporate branding simultaneously.
• Strong project management skills, with the ability to manage multiple complex initiatives and deliver results on time and within budget.
• Excellent communication and interpersonal skills, with experience working directly with clients and cross-functional teams
• Creative and strategic thinker with a keen eye for detail and a passion for delivering exceptional marketing results.
• Leadership experience with the ability to inspire and develop a high-performing marketing team.

Salary:

$120,000 - $130,000 CAD p/a based on experience

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives, as a valued member, look forward to:

• Commitment to Diversity, Equity and Inclusion across the employee career journey,
• An Employee Assistance Program where you can access counselling and coaching sessions,
• Focus on talent management, including career and skills development,
• Health & Wellbeing activities,

We are a 2024 Circle Back Initiative Platinum Employer – we commit to respond to every applicant.

Meet the Corporate Services team

Our diverse skillsets span People and Culture, IT, Sales, Marketing, Finance, Legal, Risk, and Investor Relations. We love working in an environment that celebrates intelligent, hard-working people and produces cutting-edge tech. We each play a role in the success of the Jumbo Interactive Group.